PERFECT WHITE

AJATAR

Ajatar is a retailer selling only womens jackets and coats. The store was opened in 1952, and has remained in the same location ever since.

Sari Ihatsu, the CEO of Ajatar, contacted us in 2008 with a challenge. Her store was selling well, they had a very attractive brand portfolio, representing everything from Italian high-end luxury coats to Scandinavian young designers, but heir image did not match their products. 

Our task was to revitalize the store, attracting a younger audience and making the store more approachable while showcasing the high quality of products.

The new identity and campaigns have been highly praised by their clients and positively received by internal staff. 

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VISUAL IDENTITY; LOGO, SLOGAN, COLOURS AND PATTERNS

MARKETING STRATEGY AND MATERIAL

ADVERTISING CAMPAIGN

SIGNS & IN-STORE GRAPHICS

PACKAGING

COORDINATION OF WEBSITE