PERFECT WHITE · CREATIVE STUDIO perfect@perfectwhite.fi +358 50 4343 880 Vuorikatu 22, 00100 HELSINKIPERFECT WHITETumblr (3.0; @perfectwhite)http://perfectwhite.fi/"Thank you for your commitment to us: I am impressed by your ability to listen, your creativity, your..."“Thank you for your commitment to us: I am impressed by your ability to listen, your creativity, your craftsmanship and your ability to deliver on schedule.”<br/><br/> - <em><strong>Barbro Teir, CEO, Schildts & Söderströms</strong></em>http://perfectwhite.fi/post/16973605662http://perfectwhite.fi/post/16973605662Fri, 03 Feb 2012 15:39:00 +0200Today SCHILDTS & SÖDERSTRÖMS is born, a new Finnish...<img src="http://26.media.tumblr.com/tumblr_lypjgkUkAS1r50y3no1_500.gif"/><br/><br/><p>Today <span>SCHILDTS & SÖDERSTRÖMS is born,</span> a new <span>Finnish publishing company. </span></p> <p><span>Perfect White has had the huge pleasure to be part of the birth process, as we together with a brand team representing the company have explored the complexity of a 100 year old love story. It’s colors, moods and words eventually evolved into a visual brand identity that represents the passion for their past and their eager toward the future.</span></p>http://perfectwhite.fi/post/16858141221http://perfectwhite.fi/post/16858141221Wed, 01 Feb 2012 11:24:20 +0200The new Lapuan Kankurit website now open www.lapuankankurit.fi<img src="http://27.media.tumblr.com/tumblr_ly1c6nVi9t1r50y3no1_500.jpg"/><br/><br/><p>The new Lapuan Kankurit website now open <a href="http://www.lapuankankurit.fi/en" title="LAPUAN KANKURIT" target="_blank"><a href="http://www.lapuankankurit.fi" target="_blank">www.lapuankankurit.fi</a></a></p>http://perfectwhite.fi/post/16107929905http://perfectwhite.fi/post/16107929905Thu, 19 Jan 2012 09:44:00 +0200Like us on Facebook<a href="http://www.facebook.com/perfectwhite.fi">Like us on Facebook</a>http://perfectwhite.fi/post/14115235730http://perfectwhite.fi/post/14115235730Thu, 19 Jan 2012 09:43:00 +0200 Perfect White offers complete marketing and design solutions...<img src="http://25.media.tumblr.com/tumblr_lt9iuhD8Hi1r50y3no1_r1_500.jpg"/><br/><br/><p><span> </span></p> <p class="p1">Perfect White offers complete marketing and design solutions for small and mid-sized companies in the fields of retail, fashion, design and culture. </p> <p>The founder Sara Bengts has worked in Milan, London and Helsinki for international companies such as Swatch and House+Holme for clients including Mulberry, Comme des Garçons, Lanvin, Zac Posen and Topshop.</p> <p><span><br/></span><span> </span></p> <p>TO LEARN MORE ABOUT WHAT WE CAN DO FOR YOUR COMPANY, PLEASE CONTACT perfect@perfectwhite.fi or +358 50 4343 880 </p>http://perfectwhite.fi/post/11610956194http://perfectwhite.fi/post/11610956194Mon, 12 Dec 2011 15:07:00 +0200ATELIER TORBJÖRN TILLANDER FASHION CAN BE BOUGHT - STYLE ONE...<img src="http://27.media.tumblr.com/tumblr_lt9itpCPJs1r50y3no1_500.jpg"/><br/> <br/><img src="http://30.media.tumblr.com/tumblr_lt9itpCPJs1r50y3no2_500.jpg"/><br/> <br/><p><p class="p1">ATELIER TORBJÖRN TILLANDER <br/><br/>FASHION CAN BE BOUGHT - STYLE ONE MUST POSSESS. –edna woolman chase<br/>Ad campaign 2011. Photographer <a href="http://mikaelschulz.com/" target="_blank">Mikael Schultz</a>/Agent Bauer.</p> <p class="p1">_________________________</p> <p class="p2">RE-NEWAL OF CORPORATE IDENTITY</p> <p class="p2">MARKETING PLANS AND MATERIAL</p> <p class="p2">ADVERTISING CAMPAIGN</p> <p class="p2">WEB DESIGN</p> <p class="p3">PACKAGING</p></p>http://perfectwhite.fi/post/11610948483http://perfectwhite.fi/post/11610948483Tue, 18 Oct 2011 16:01:00 +0300Atelier Torbjörn Tillander ATELIER TORBJÖRN TILLANDER FASHION CAN BE BOUGHT - STYLE ONE...<img src="http://29.media.tumblr.com/tumblr_lt9isrAujU1r50y3no1_500.jpg"/><br/><br/><p><span> <p class="p1">ATELIER TORBJÖRN TILLANDER <br/><br/>FASHION CAN BE BOUGHT - STYLE ONE MUST POSSESS. –edna woolman chase<br/>Ad campaign 2011. Photographer <a href="http://mikaelschulz.com/" target="_blank">Mikael Schultz</a>/Agent Bauer.</p> <p class="p1">_________________________</p> <p class="p2">RE-NEWAL OF CORPORATE IDENTITY</p> <p class="p2">MARKETING PLANS AND MATERIAL</p> <p class="p2">ADVERTISING CAMPAIGN</p> <p class="p2">WEB DESIGN</p> <p class="p3">PACKAGING</p> </span></p>http://perfectwhite.fi/post/11610938041http://perfectwhite.fi/post/11610938041Tue, 18 Oct 2011 16:00:00 +0300Atelier Torbjörn TillanderPhoto<img src="http://25.media.tumblr.com/tumblr_lta0m1Z80H1r50y3no1_500.jpg"/><br/><br/>http://perfectwhite.fi/post/11620265225http://perfectwhite.fi/post/11620265225Tue, 18 Oct 2011 15:59:00 +0300LAPUAN KANKURITLAPUAN KANKURIT and DORA JUNG In the summer of 2010 Lapuan...<img src="http://26.media.tumblr.com/tumblr_lt9icxEqBW1r50y3no1_500.jpg"/><br/><br/><p><p class="p1">LAPUAN KANKURIT and DORA JUNG</p> <p class="p1">In the summer of 2010 Lapuan Kankurit began reproducing the unique linen textiles created by Dora Jung for Tampella linen factory in the 1950s to the 1970s.</p> <p class="p1">Lapuan Kankurit needed a partner that would be able interpret the strong astethics of Dora Jung and at the same time make the Dora Jung design appealable to modern day people.</p> <p class="p1">We continue to develop the Lapuan Kankurit brand and launch new collections for them.</p> <p class="p1">The Dora Jung project was designed together with <a title="Fabel" target="_blank" href="http://www.fabel.fi/">SEBASTIAN HURMERINTA / FABEL </a></p> <p class="p1">_____________________________</p> <p class="p2">LOGO AND VISUAL IDENTITY</p> <p class="p2">PACKAGING</p> <p class="p3">MARKETING MATERIAL; BROCHURES, LEAFLETS, INVITATIONS, MAGAZINE ADS</p></p>http://perfectwhite.fi/post/11610784680http://perfectwhite.fi/post/11610784680Tue, 18 Oct 2011 15:50:00 +0300LAPUAN KANKURITCreativity is our businesshttp://perfectwhite.fi/post/11647799426http://perfectwhite.fi/post/11647799426Tue, 18 Oct 2011 15:50:00 +0300Logo for Interior Architect Joanna Laajisto<img src="http://27.media.tumblr.com/tumblr_lt9iak4HtB1r50y3no1_r1_500.jpg"/><br/><br/><p>Logo for <a href="http://joannalaajisto.com/" target="_blank">Interior Architect Joanna Laajisto</a></p>http://perfectwhite.fi/post/11610762353http://perfectwhite.fi/post/11610762353Tue, 18 Oct 2011 15:49:00 +0300Studio Opening Party, november 2008<img src="http://24.media.tumblr.com/tumblr_lt9iqjYFIo1r50y3no1_r1_500.jpg"/><br/><br/><p>Studio Opening Party, november 2008</p>http://perfectwhite.fi/post/11610916038http://perfectwhite.fi/post/11610916038Tue, 18 Oct 2011 15:49:00 +0300M&M, december 2009<img src="http://30.media.tumblr.com/tumblr_lt9zphlbns1r50y3no1_500.jpg"/><br/><br/><p>M&M, december 2009</p>http://perfectwhite.fi/post/11619623688http://perfectwhite.fi/post/11619623688Tue, 18 Oct 2011 15:49:00 +0300 Advertising for LAPUAN KANKURIT/DORA JUNG  <img src="http://29.media.tumblr.com/tumblr_lt9ib83iLm1r50y3no1_500.jpg"/><br/><br/><p><span> </span></p> <p class="p1">Advertising for LAPUAN KANKURIT/DORA JUNG</p> <p><span> </span></p>http://perfectwhite.fi/post/11610768538http://perfectwhite.fi/post/11610768538Tue, 18 Oct 2011 15:49:00 +0300LAPUAN KANKURITAJATAR Ajatar is a retailer selling only womens jackets and...<img src="http://29.media.tumblr.com/tumblr_lt9ia5n88Q1r50y3no1_500.jpg"/><br/><br/><p><p class="p1">AJATAR</p> <p class="p1">Ajatar is a retailer selling only womens jackets and coats. The store was opened in 1952, and has remained in the same location ever since.</p> <p class="p1">Sari Ihatsu, the CEO of Ajatar, contacted us in 2008 with a challenge. Her store was selling well, they had a very attractive brand portfolio, representing everything from Italian high-end luxury coats to Scandinavian young designers, but heir image did not match their products. </p> <p class="p1">Our task was to revitalize the store, attracting a younger audience and making the store more approachable while showcasing the high quality of products.</p> <p class="p1">The new identity and campaigns have been highly praised by their clients and positively received by internal staff. </p> <p class="p1">______________________________</p> <p class="p2">VISUAL IDENTITY; LOGO, SLOGAN, COLOURS AND PATTERNS</p> <p class="p2">MARKETING STRATEGY AND MATERIAL</p> <p class="p2">ADVERTISING CAMPAIGN</p> <p class="p2">SIGNS & IN-STORE GRAPHICS</p> <p class="p2">PACKAGING</p> <p class="p3">COORDINATION OF WEBSITE</p></p>http://perfectwhite.fi/post/11610758368http://perfectwhite.fi/post/11610758368Tue, 18 Oct 2011 15:49:00 +0300AJATAR ATELIER TORBJÖRN TILLANDER – TALES OF TOMORROW Ad campaign...<img src="http://28.media.tumblr.com/tumblr_lt9i49DzQs1r50y3no1_500.jpg"/><br/><br/><p><span> </span></p> <p><span>ATELIER TORBJÖRN TILLANDER – TALES OF TOMORROW</span></p> <p><span>Ad campaign 2010. Photographer <a href="http://www.elisabethfrang.com/" target="_blank"><span>E</span>lisabeth Frang</a>/Söderberg Agentur.</span></p> <p><span> </span></p>http://perfectwhite.fi/post/11610702003http://perfectwhite.fi/post/11610702003Tue, 18 Oct 2011 15:45:00 +0300Atelier Torbjörn TillanderATELIER TORBJÖRN TILLANDER – TALES OF TOMORROW Ad campaign 2010....<img src="http://29.media.tumblr.com/tumblr_lt9i5vc5641r50y3no1_500.jpg"/><br/> <br/><img src="http://28.media.tumblr.com/tumblr_lt9i5vc5641r50y3no2_500.jpg"/><br/> <br/><p><span>ATELIER TORBJÖRN TILLANDER – TALES OF TOMORROW</span></p> <p><span>Ad campaign 2010. Photographer <a href="http://www.elisabethfrang.com/" target="_blank"><span>E</span>lisabeth Frang</a>/Söderberg Agentur.</span></p> <p><span> </span></p>http://perfectwhite.fi/post/11610718219http://perfectwhite.fi/post/11610718219Tue, 18 Oct 2011 15:40:00 +0300Atelier Torbjörn Tillander"An essential aspect of creativity is not being afraid to fail."“An essential aspect of creativity is not being afraid to fail.”http://perfectwhite.fi/post/11647671823http://perfectwhite.fi/post/11647671823Tue, 18 Oct 2011 15:40:00 +0300BEHIND THE SCENE shooting of the “Tales of Tomorrow”...<img src="http://27.media.tumblr.com/tumblr_lt9hmdbpkv1r50y3no1_500.jpg"/><br/><br/><p>BEHIND THE SCENE</p> <p>shooting of the “Tales of Tomorrow” campaign in Stockholm, spring 2010</p>http://perfectwhite.fi/post/11610530237http://perfectwhite.fi/post/11610530237Tue, 18 Oct 2011 15:35:00 +0300Atelier Torbjörn TillanderMainonta&Markkinointi 14/2010<img src="http://25.media.tumblr.com/tumblr_lta0n2ZUqM1r50y3no1_500.jpg"/><br/><br/><p>Mainonta&Markkinointi 14/2010</p>http://perfectwhite.fi/post/11620286387http://perfectwhite.fi/post/11620286387Tue, 18 Oct 2011 15:34:00 +0300